Our Work

PIVOTING IN CRISIS

GOALS

Partner with client to strategize on meaningful, authentic messaging to operators and highlight the client's new thought leadership pieces reflecting the state of the industry.

TACTICS

• Leveraged client's thought leadership in custom eNewsletters
• Took an agile approach with inventory to adjust creative and message
• Created one cohesive landing page to which all ads could point to

RESULTS

Preserved client's media plan in its entirety.

• FSD custom eNewsletters drove 965 clicks to client's landing page
• RB custom eNewsletters drove 1,024 clicks to client's landing page
• CTRs of close to 10%