Our Work

LEAD GENERATION

GOALS

Generate 350 leads from FoodService Director’s K-12 audience.

TACTICS

• Targeted social media (Facebook and Pinterest)
• Branded articles and Spotlight placements in K-12 Spotlight eNewsletter
• PinPoint campaign
• Gated recipe content

RESULTS

Informa Connect Foodservice generated 350 leads in the K-12 target—a month earlier than the client’s desired timeframe.