HOW WE DELIVER ROI
Manage campaigns and view ROI in real time when you partner with FSD, we offer you exclusive membership benefits to track and optimize your campaigns. See how campaigns are tracking against set goals and update your creative to fit your needs. All of this is available and more in the MyInforma platform.Log In to MyInforma
Have a question about your MyInforma access?Contact Kelly Doodeman, Data & Platform Specialist
What is available in MyInforma?
- Multiple Account Access - See advertising metrics for each account you are responsible for
- Media and Event Info - Easily access event information, media kits, advertising specs and more
- Digital Studio - Customize the content seen for each ad campaign, update creative, optimize your campaign
- Advertising Metrics - View detailed metrics for each of your campaigns including clicks, impressions, campaign durations, etc
- Export Capabilities - Select target categories and export reports using customized filters
Advertising Best Practices
Custom Content Recommendations
A list of the top 3 custom content recommendations based on efficiency metrics and case studies.
Ad Positions That Deliver Results
An analysis of which ad spots perform best in terms of click-through rate (CTR) across FoodService Director’s eNewsletters.
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